State Bank of India - Refreshed


SBI launched their new and trendy logo this week. Since the bank has merged six lenders catapulting the country’s largest lender to among the top 50 banks in the world.

The New logo of SBI retains the famous blue keyhole designed by NID designer Mr. Shekhar Kamath. Though a complete re-brand was in mind the final decision was to retain only the key-hole and abbreviation, drop every other aspect of the logo including the tagline 'Banker to Every Indian'. The entire decision was to de-clutter the logo, make it contemporary and trendy. A topic of renaming it to State Bank of India was also in discussion but the team decided that the abbreviation 'SBI' is pretty contemporary and in sync with the current generat