What is Design Thinking?
What is design thinking?
Is it about creativity?
Is it just about designing or designers?
Or is it a process of doing something?
Yes, it is everything that is listed above and much more. Design thinking has enabled many multinational companies like Coca-Cola, Apple Inc, Pepsi Co. to perform phenomenally well. Design thinking is all about the problem at hand rather than a fixed set of process. It is a creative and research-based approach. Design thinking is not just about designing but the experience created for the end-user.