What is Design Thinking?

Deign Thinking GIF

What is design thinking?

Is it about creativity?

Is it just about designing or designers?

Or is it a process of doing something?

Yes, it is everything that is listed above and much more. Design thinking has enabled many multinational companies like Coca-Cola, Apple Inc, Pepsi Co. to perform phenomenally well. Design thinking is all about the problem at hand rather than a fixed set of process. It is a creative and research-based approach. Design thinking is not just about designing but the experience created for the end-user.