Does your logo work for your brand?

There are a lot of good companies out there who provide great service / solution / product to their customers but it is always their own company which is often ignored. All these good companies often have a logo which does not stand up to their own quality or is not a proper representation of their true offering.

Let us talk about this with an example. What do you imagine when you read 'Apple'? You imagine the apple logo and then maybe the phone or the fruit. This is the true effect of a brand.

First of all, let us understand the difference between a brand and a l