A project by 8020 Design Studio Azyrrha began as a question. What would happen if a footwear brand allowed people to shape their pair through choices that reflected their personality. Not by picking from a shelf, but by selecting materials, colours, and forms that felt personal. From that question grew a vision for a modern Indian label rooted in craftsmanship and expression. As a branding studio , our task was to translate that vision into a complete brand presence with clar