Short Blogs

May 30, 2018

There are a lot of good companies out there who provide great service / solution / product to their customers but it is always their own company which is often ignored. All these good companies often have a logo which does not stand up to their own quality or is not a...

March 23, 2018

What is design thinking?

Is it about creativity?

Is it just about designing or designers?

Or is it a process of doing something?

Yes, it is everything that is listed above and much more. Design thinking has enabled many multinational companies like Coca-Cola, Apple In...

February 8, 2018

Yes, that is true. Subway the worlds largest fast food brand with 44,000 locations in 112 Countries (And yes, they are bigger than McDonald's who follows Subwa

October 8, 2017

Firefox has a refreshed look this 2017. Apart from the main Firefox identity, Mozilla has created a Brand Hierarchy of sorts for its different products catering to different people under Firefox. Currently Firefox has 3 different products under it,

1. Firefox Developer...

August 30, 2017

YouTube after nearly a decade had a brand refresh rolled out earlier today.


The earlier 'red' part of the logo is supposed to represent a tube. Have you ever wondered why the word 'Tube'?

“We have the word tube in a tube,...this is weird.

No one knows what this is.”

says...

April 6, 2017

An advertisement by Pepsi was released yesterday with Kendall Jenner. The Advertisement shows political protestors on the streets rallying. Kendall Jenner is seen quickly stopping her fashion photo shoot and joining the people. At the end of the commercial Kendall Jenn...

April 6, 2017

SBI launched their new and trendy logo this week. Since the bank has merged six lenders catapulting the country’s largest lender to among the top 50 banks in the world.

The New logo of SBI retains the famous blue keyhole designed by NID designer Mr. Shekhar Kamath. Thou...

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